Myth 1: "Once a website is up and running it's all good to go"
Truth: One of the biggest myth that we see day in and day out is that once a website is built and pushed live in production it is all set and good forever. The big reality is that those sites have to be updated from time to time for it to rank higher up in the search results and for most importantly to keep your visitors engaged and interested.
Myth 2: "A website design is there is to it"
Truth: A lot of the times people think of a web design is just as how a website looks. Little is it known that there is more to a website design than the style, fonts and colors. Taking into consideration the user experience we create elements that are easy to interact with and function without error. But also not leaving the style, fonts and colors of the website to chance as they too bring the website to life. The primary function of your website is to get its visitors to buy your services or products and if the purchase button is not easily accessible then that would be a huge HUGE issue.
Myth 3: "The only thing that matters is the home page"
Truth: Up next is one of the myths that just really is just a plain out lie, is the idea that the only thing that matter is the homepage. Yes, we know it’s true that the homepage does get the most web visits, but as for being the only thing that matters, that is the farthest thing from the truth. One usually finds what one is looking for by googling a term or phrase related to what you are searching for, you usually find it by clicking a service page or a blog post. So no, the only thing that matters is not only the homepage.
Myth 4: "Once websites are launched they go instantly viral"
Truth: Another misconception about website design is: many people think that once their website is launched, that it will go instantly viral. That unfortunately does not happen. What will help build up to your website is making changes or regular updates to the website with the help of SEO. In these cases it is better to hire a specialist in SEO to promote your website to make sure you all recourses are best allocated and spent on trying to do this yourself.
Myth 5: "Anybody can make a website that works great"
Truth: Our fifth item on the list is the fact that many think that a website should not cost too much. Although yes, anyone with decent knowledge in programming can build and put together a website, for little to no cost, but just because it costs little to nothing to make does not mean it is of the same quality. You essentially get what you pay for in a site. Hiring experienced designers and developers will help insure that your website has the best functionality and the best user experience. Which will result in higher returns for you.
Myth 6: "Websites should be jam packed with all kinds of content"
Truth: The Evils of white space! Yeah, not exactly…white space is the unused space in a section of a webpage or around an object. Trying to jam in information into every single corner of the webpage makes it far far less user friendly, as the important information gets drowned out and lost in the sea of data making it harder for the user to read. Unfortunately, the harder it is to read the less interested for a visitor, and they will navigate to another site.
Myth 7: "The fancier the website the better it works"
Truth: The fancier the website is the better it is. Well that is not exactly true, you see it is good at times to have a minimalistic look to your site maybe throw in a little bit of white space in there. The user needs to feel that the information is easy to access that way they will have a better user experience. Having a simple and intuitive website will also allow for a faster load time. Making it easier for the visitor to stay longer on your site.
Myth 8: "Copy a competitor and your site will work well"
Truth: Now, many think that if you just copy your competition that has been successful, you will guarantee that you will be successful too. That would be nice if it were actually true. Although yes, it is a good idea to check out your competitors, it is not such a good idea to copy them exactly. You should be aware of the tactics they use that work and also of those that do not work. This way your site is unique and original, which is great for SEO purposes. The more unique the site the more your site will be loved by search engines like Google amongst others.
Myth 9: "People scroll through an entire website"
Truth: My website visitors do not want to scroll down past “the fold.” What is known as “the fold” is the part of the site that is not accessible until the user scrolls down. If you try to fit every thing above the fold it just creates a jam clutter of information. Websites that are one-paged are built with the purpose of engaging the visitor and having them scroll and click around on the page. That way making it more interactive for the user.
Myth 10: "You know better than the web designers"
Truth: And here we are, at our last misconception. It is totally understandable that you would like to dictate the exact way you want your website to look, as you should. Though, it is important to remember that web developers spend a lot of time learning every single aspect and detail of design because guess what… it’s their job to know. The website designers are doing what they think is also best to further improve and make the ultimate experience for your target audience in order to increase your sales! So yes, we recommend you listen to them to their recommendations.